Brand Refresh
Rebranded Roche Bros., a Massachusetts-based supermarket corporation.
Role: The goal was to create a modern and fresh look and entice a new audience of shoppers. As a creative lead on the multiyear project, I created a comprehensive brand guide and all updated design elements. Using the bright colors of the fresh produce the brand is known for, private label packaging, subscriber mail, and the new website were all updated to reflect the rebrand.
Product Packaging
Private label packaging for Brothers Marketplace and Roche Bros., a Massachusetts-based supermarket corporation with 20 locations.
Role: My designs and creative direction helped to ensure steady sales and sustained consumer interest in the private label branded products.
Art Direction
Event-based art direction for the Big Brother Big Sister of Massachusetts Bay 20th-anniversary event featuring Lenny Kravitz.
Role: Designing a cohesive look and feel for this marquee event was critical to creating a memorable experience for each guest. I used inspiration from the company’s logo to provide fully customized art direction to support the team of event planners.
Environmental/
Experiential Design
Examples of designing a custom space that encourages engagement.
Role: First impressions are important at high-profile events and every detail should be planned and accounted for. While these projects can vary greatly in execution, the goal is always the same: maximize the ‘wow factor’ while customizing every last detail.
Subscriber Mail
Customized designs for large marketing campaigns.
Role: As part of the larger rebranding effort, I overhauled the subscriber mail designs to reflect the fresh new look while also saving time and money by shifting the backend operations in-house.
Illustrations
Custom illustrations for Jaco Inc., a medical device company.
Role: To help alleviate stress for children in hospitals and doctors offices, I was tasked with designing the exterior appearance for the company’s medical devices. Working with the engineers, I created a line of custom illustrations called ‘Adventure Kids’ which incorporated animal, underwater, and outer-space themes.
Branding
Custom branding for New Hollywood, a podcast on how to succeed in the media industry.
Role: This project included a logo, brand standards, and other visual assets to support the podcast’s growth.
Event Photography
Event photography for high-end corporate and private events.
Custom Paintings
Commissioned paintings created with the client’s vision in mind.